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October 2007


FAMILY TIES:

Contact: Rich Christiansen

Tel.: 801 375-7500
Cell phone: 801 367-5552

E-mail: support@2tieatie.com

October 27, 2007 - Utah Family with a Knotty Sunday-Morning Situation Creates a Website All About Neckties and How to Tie Them

Sunday mornings can get pretty hectic around the Christiansen household. With five boys who always want to look their best for church, the rush to get to services on time occasionally led to a rather knotty problem - neckties flying in all directions, sometimes along with the frustration of being unable to tie the perfect knot.

That led to a confab among the tie-wearing contingent of the 7 member Christiansen family. Father Rich Christiansen and his three sons, John, Matthew, and Nathan got together to investigate ties and the best knots to keep them tight. Of course, Rich had demonstrated the most common necktie knots to each of his boys - many, many times. But when they started to unravel the humble necktie, they were surprised to discover over a dozen different knots, along with a quirky history that went back to Ancient China.

Rich saw an opportunity to take what they had learned and turn it into a practical and educational family project. With over eight years experience creating successful web entrepreneur communities, Rich put his sons to work on the concept and design of a helpful new site focused simply on How To Tie A Tie. "This was a wonderful opportunity," Rich Christiansen said. "Not only are we filling a real need, but it's a chance for my sons to learn the process of bringing up a website."

It is evident that these boys have been discussing the business model. Sixteen year old John Christiansen says: "We are going to give all of the instructions and diagrams away for free. We will sell ties and stuff and any money we make we are going to put into an education savings account. Half of this money will go orphan girls in Nepal, and the other half will go to our personal college savings."

Based on the family's research, the 2TieATie.com site is full of information about neckties, as well as men's fashion issues, and tips for shopping. But the most popular part of the site is sure to be the step-by-step, illustrated instructions on how to tie 15 different ties ranging from the popular Windsor knot to the difficult bow-tie!

Fourteen-year-old Matthew Christiansen is proud of the result: "We worked really hard and we came up with a site that is easy to use and gives people some really helpful information."

His brother Nathan 11 agrees, and likes to point out that 2tieatie.com is the result of a family working together. "We did the research with my dad and learned that there was a lot of potential search engine traffic," Nathan said. "It was crazy my dad has us work with people from all over the world to do this site. The design and programming was done in India, the content here in the USA, and the diagrams in Pakistan.

Matthew at the age of 14 has already become a necktie-tying legend. "The knots really work and are easy to follow," Matthew said. "It's how my brothers, my friends, and I tie our ties every Sunday. It really works!"

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